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Influencer Marketing: What it is and How to Do It

Contrary to popular opinion, an “influencer” is not just someone who is very popular. While an influencer can be popular, the more appropriate definition of an influencer is someone who has an effective reach and can affect the buying behavior of a certain...

How To Inspire Leadership

Being a leader requires a different skill set from those required from a manager. A leader must do more than simply oversee the work of employees. He or she must be able to instill a sense of teamwork and enthusiasm for the job. A leader has to have the ability to...

Business Growth Hacks

In 1994, a then-young student of Swarthmore College – Justin Hall – created Links.net, the world’s very first blog. Although Justin’s post was just considered part of his personal website, it was retroactively named weblog in 1997. Today, blogs...

Common Lies Leaders Tell Themselves

Effective leaders are not always born with that innate skill. To continually hone leadership skills, people must recognize the importance of always cultivating their trade. In addition to demonstrating honesty, integrity, and confidence in decision-making, successful...

Train Employees How to Effectively Disagree With Their Boss

Communication is an important cornerstone for any workplace, not to mention for any human interaction whatsoever. Miscommunications can range from a minor mistake that is laughed off, to those so serious there may be human lives at stake. However, there is always a...